Full funnel marketing report
“IT-Agency offered to carry out a promotional event for us, a ‘Free initial consultation.’ To launch it we had to change the way our call centre and administrators work. Our patients’ record changed, our doctors' workload increased, even though at first we naturally felt resistance to change. But as a consequence, the number of initial consultations has increased by 50 %, and revenues—by 20 %. This promotional event has now been adopted as our permanent practice”.
We increase sales or reduce customer acquisition costs. We do not focus on demand creation or building brand awareness. We build a system. We manage projects involving many advertising media, products, regions and people. We can either begin by working on all tasks at once, or start from a pilot project in one segment.
We set the target numerically; the current sales volume is X million rubles per month, the next real target is Y million rubles per month with an advertising cost of no more than Z%. We carry out an audit and form a strategy for the project’s development, and create a work plan for advertising, the site, SEO, analytics, reporting, the call center, the sales department and the product for a period of 3 to 6 months. We create a sales growth forecast month by month with reference to this work. We take any risk into account. Once weekly we meet with the project manager from the client side and present the results. We analyze reports on all advertising channels and stages of sales. We then compose a list of tasks for iteration which is for both the agency and the client. We discuss every aspect that can affect sales and work with managers in the areas of marketing and IT to set a common goal. We ensure that Internet marketing is transparent: we create reports up to sales, make decisions on the bases of the figures, give access to all accounts and bind payment to the result. This is IT Agency’s approach.
We suggest three engagement models:
1.Time & material
2.Advertising budget + commission
3.Advertising budget + bonus for achieving KPI
We’ve been on the market since 2004.
Our founders are Vsevolod Ustinov and Kirill Kasimsky.
We focus on sales volume and customer acquisition cost.
We are responsible both for strategy and its execution.
Each project is managed by a marketing specialist, a project manager, a senior marketing specialist, a senior project manager and other specialists.
We share our experience and speak about website updates:
Our rules, motivation, music and useful links in Telegram:
