We set up dynamic number insertion and improve the existing reporting system: from Excel, 1С, CRM, even from papers.
We assess the effectiveness of advertising media
We improve ineffective advertising media and scale up effective ones.
We count ROMI and CPO
A lot of clicks do not guarantee a lot of phone calls. A lot of phone calls do not
guarantee a lot of sales. We assess the effectiveness of each advertising medium
based on sales volume and customer acquisition costs.
We control all stages of the sales funnel
Our solutions are based on data-driven decision making.
We utilise KPI: maximum sales volumes at a given cost
We develop each ad campaign manually, achieving maximum CTR and minimum cost per click. We test ad variations and advertising strategies. We use
Search engine optimization (SEO)
We use the maximum number of keywords, write good texts, improve website structure and design. We also give access to online reporting.
We also make use of such advertising platforms as marketplaces, media platforms and social media. We like retargeting.
We run hundreds of advertising campaigns based on sales.
We build and develop websites
We increase conversion from visits to phone calls and then to orders
We create landing pages
The conversion of landing page visits to phone calls can be up to 10 % with high traffic volume.
We design and develop websites
We write texts, create layouts, program calculators, create databases, integrate with external systems, and set up analytics.
We maintain websites
We promptly make any necessary changes, regularly create data backups, and supervise work.
We carry out split testing
We make numbers-based decisions.
We improve the efficiency of your sales department
We increase the conversion of phone calls to sales
We evaluate managers’ performance
We monitor the number of phone calls each manager takes and the number of phone calls he/she converts to sales.
We create scripts and scenarios
We study how the best managers work, convert this to standards and then elaborate these standards together.
We set standards in the workplace
We organize training sessions and business games for managers to develop skills.
We carry out controls
We create reports on load testing, call centre efficiency and sales.
We elaborate incentive systems
Sales incentives, quality of customer service and record keeping.
We redistribute calls
Directing them to more effective managers.
We improve your product, promotional events and business processes
We perform analysis, develop and justify the modification, then we implement and test it with the customer
Feedback from Alexandra Medvedeva, CEO of Masterskaya Zdorovia Clinic
“IT-Agency offered to carry out a promotional event for us, a ‘Free initial consultation.’
To launch it we had to change the way our call centre and administrators work. Our patients’ record changed, our doctors' workload increased, even though at first we naturally felt resistance to change.
But as a consequence, the number of initial consultations has increased by 50 %, and revenues—by 20 %. This promotional event has now been adopted as our permanent practice”.
We gather information about your competitors
what they sell;
how they sell;
how they present products;
We increase the attractiveness of your product
assess product positioning;
organize promotional events;
set appropriate customer expectations when a customer first visits the site or calls.
We increase sales or reduce customer acquisition costs. We do not focus on demand creation or building brand awareness. We build a system. We manage
projects involving many advertising media, products, regions and people. We can
either begin by working on all tasks at once, or start from a pilot project in one
We set the target numerically; the current sales volume is X million rubles per month, the next real target is Y million rubles per month with an advertising cost of no more than Z%. We carry out an audit and form a strategy for the project’s development, and create a work plan for advertising, the site, SEO, analytics, reporting, the call center, the sales department and the product for a period of 3 to 6 months. We create a sales growth forecast month by month with reference to this work. We take any risk into account. Once weekly we meet with the project manager from the client side and present the results. We analyze reports on all advertising channels and stages of sales. We then compose a list of tasks for iteration which is for both the agency and the client. We discuss every aspect that can affect sales and work with managers in the areas of marketing and IT to set a common goal. We ensure that Internet marketing is transparent: we create reports up to sales, make decisions on the bases of the figures, give access to all accounts and bind payment to the result. This is IT Agency’s approach.
What happens after you submit an application:
we’ll call you → collect data → make forecasts → present a project → start. At the data collection stage, we’ll need access to analytics and advertising, as well as information on phone calls and sales. This process presupposes personal meetings and takes from 3 weeks to 3 months.